TV is a major part of our lives. We gather together around our big
screens to watch big shows and big events. Yet somehow, the
overall experience of TV has continued to stagnate. Until now. It all
starts by recognising that apps are the future of television. Netflix,
Now TV, Sky News, Hopster, iTunes — apps are quickly becoming
how we watch today. The new Apple TV is built around this vision
— with a new operating system called tvOS, innovative ways to
connect with your screen, and a smart use of Siri to search for
something to watch. This is the new Apple TV. This is where
television is headed.

It's all about apps.

Apps are the future of television. Think about it. On your mobile
devices and computers, you already use apps such as Netflix, Now
TV, Sky News and iTunes to watch TV programmes. And that’s
exactly where TV in the living room is heading. Apps have liberated
television. They allow you to make individual choices about what
you want to watch. And when and where you want to watch it. With
the new Apple TV and its powerful new tvOS, developers are
creating experiences that will change what you expect from your
big screen, making your TV feel as personal as your iPhone or iPad.


All the
entertainment your
TV can handle.

iTunes films and TV programmes. Netflix and
Hopster. Now TV and Sky News. Live sport
and news. And so much more. If it’s worth
watching, there’s definitely an app for that.

Games and More

Games and apps
on TV. It’s going to
be huge.

The App Store is coming to your TV. You can
expect big, exciting games. Imagine apps
that turn your living room into a fitness studio
or a classroom. Or multiperson experiences
that redefine family games night. It’s exciting
to imagine where developers will take this.

The television finally gets some
technology love.

With the advent of iPhone and iPad, many of the big innovations
and newest technologies have focused on the small screens that fit
in our pockets or that we carry in our hands. But it’s time our big
screens share in that technology and get an equally innovative
experience. With the new Apple TV and tvOS, a redesigned
interface and the Siri Remote, there’s never been a better time to
be a TV.

New Interface

A TV experience
you've never

Your TV screen is all the way across the
room. That’s why the experience of using
Apple TV is designed to let you feel like
you’re interacting directly with your TV, not
separated from it.

Touch surface

So long endless
button pushing.
Hello swipe.

Touch forever changed how we interact with
our phones. Now it comes to the remote.
Use your thumb on the Touch surface of the
Siri Remote to scroll, select and navigate
your TV screen effortlessly.

Siri Remote with Touch surface, apps and games,
and a completely new experience.

Apple TV models

Find the best Apple TV for you.


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Available on iTunes. Title availability is subject to change.