iPhone X

Say hello to the future.

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iPhone 8 (PRODUCT)RED™

iPhone models

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play and
connect with the world around you. iPhone is
already built for the next generation of AR apps.

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iOS 12

More power to you.

iOS 12 is designed to make your iPhone and iPad
experience even faster, more responsive and more

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Why Switch

Life is easier on iPhone.

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Guided Tour

Take a tour of iPhone X.

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Wireless. Effortless.

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How to shoot
on iPhone.

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The best place for
all your photos, files
and more.

iCloud is built into every Apple device and keeps your stuff safe, up to date and available wherever you are.

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You want to do what’s
best for your family.
So do we.

Apple is continually designing new features to help make sure kids use their devices in the ways you want.

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